Ageless by Lia
10470 Vista Del Sol Dr., Suite 102
website: www.agelessbylia.com
IG account: Agelessbylia
What is the story behind how and why you started your business? What inspired you to venture into this particular industry?
As a Nurse Practitioner, I have seen the difference that embracing a holistic approach to health can make. Everyone should enjoy a vibrant, healthy life, and prioritizing self-care makes this possible. I have always been passionate about wellness. This passion inspired me in 2021 to start a private clinic to help others look and feel their best.
What sets your business apart from others? How do you maintain a unique identity and 
attract local customers?
At Ageless by Lia, we offer cutting-edge treatment options, fast and accessible appointments, a personalized approach, and exceptionally skilled professional staff. Through working over 20 years in healthcare, I became highly knowledgeable across a wide range of medical disciplines and gained over 10 years of experience in regenerative, functional, metabolic, and anti-aging treatments. As someone who truly cares for the well-being of her patients, I want to serve as an avid advocate for those who want to practice wellness and achieve optimal health and vitality.
How do you engage with the local community?
I enjoy maintaining social connectedness and being involved in my community, especially through participation in activities like weightlifting, yoga, and a local tennis league. I have likewise participated locally in cycling, swimming, and running as preparation for marathons and Half Ironman triathlons, which has been very fulfilling.
What challenges have you faced as a locally owned business, and how have you overcome them?
Opening a business is always difficult in the beginning because it takes effort and perseverance to start something new. For me, it was particularly challenging because I am not from here. Originally from Chile, I began my career in New York and then moved to Texas. At first, nobody knew who I was, so I had to work very hard to promote my services and meet new people. In time, thanks to discipline, consistency, and dedication to remaining at the forefront of medical innovation, Ageless by Lia earned its reputation as a clinic that offers excellent care.
Looking ahead, what are your goals for the future of your business? How do you envision growing and evolving while staying true to your local roots?
Seeing the positive impact that the clinic has made over the past four years reinforces my determination to provide high-quality, compassionate care. Overall, my goal is to remain steadfast in my commitment to help others reclaim their youth, inside and out, and empower them to be their best self as they enhance their natural beauty and cultivate healthy habits.
Photography by Annabella Mireles