Photography by Sergio Olivas
What inspired you to become an entrepreneur, and can you share the story of how you started your first venture?
Having led multiple marketing departments for years, we identified a gap in the market for more effective and affordable solutions that put the client’s needs first. Collectively, we offer over 60 years of experience spanning traditional media, digital marketing, website development, video production, and social media strategy. Oftentimes, agencies want to fit the client to their playbook and not the other way around. We create customized marketing solutions based on the needs of our clients to help them move the needle as quickly and as efficiently as possible.
What do you consider to be the most special qualities or aspects of your business?
We care deeply about our clients. We believe the best way to serve them is by becoming an extension of their business and adopting their goals as our own. We are committed to extreme accountability and transparency in everything we do. This approach allows us to build long-lasting relationships with our clients.
Can you describe a significant challenge or setback you faced as an entrepreneur, and how did you overcome it?
In our industry, every day brings unique challenges. As a marketing agency, we face our own internal challenges and often need to adapt to those our clients encounter. Audax was founded on a simple philosophy to address these problems: work our asses off! There’s no secret sauce. We tackle every challenge, both internal and external, with relentless effort because that’s what our clients need from us and that’s what we are committed to doing, day in and day out.
How do you approach risk-taking in your business endeavors, and what strategies do you employ to manage and mitigate potential risks?
We prepare diligently. By staying educated and putting in the work, we aim to be leaders in our industry. The biggest risk a marketing agency can take is falling asleep at the wheel. If we’re not constantly learning and staying at the forefront of what’s possible, we risk falling behind. More importantly, it would be a disservice to our clients, which is simply irresponsible.
What advice would you give to aspiring entrepreneurs who are just starting out on their entrepreneurial journey?
Find your passion, establish a vision, stick to your values, and commit to seeing it through. The reality is that the journey into entrepreneurship is not easy. When you step into this world, you take on a responsibility to yourself and those around you to give it everything you have. Preparation, hard work, integrity, and grit will propel you into the future of your dreams. Go be bold!
Audax Studios
915-838-5551
hello@audaxstudios.co
www.weareaudax.com