Photography by Sergio Olivas
James Voiland, CEO, Hospice El Paso
What inspired you to become an entrepreneur, and can you share the story of how you started your first venture?
I feel incredibly humbled by my journey. Surrounding myself with people I admired played a crucial role. I always believe doing things well consistently produces quality and builds your reputation and brand. With God’s blessings, a strong educational foundation, hands-on learning, and hard work I found my path. My dissertation for my MBA, which was more of a capstone project, involved writing a business plan. People took interest in it and what started as a homework assignment turned into my first venture.
What do you consider to be the most special qualities or aspects of your business?
Our mission at Hospice El Paso is unparalleled. It’s essential to have staff members who genuinely care and have a deep compassion for what they do. This dedication to caring for others is the heart and soul of our business.
Can you describe a significant challenge or setback you faced as an entrepreneur, and how did you overcome it?
In the world of entrepreneurship, we face numerous challenges such as financial constraints, regulatory issues, staffing, and accessibility. While no specific challenge stands out, the key is to approach each inevitable challenge with a positive attitude. It’s this mindset that helps us navigate through difficulties.
How do you approach risk-taking in your business endeavors, and what strategies do you employ to manage and mitigate potential risks?
Risk-taking involves a combination of analysis, research, preparation, planning, prayer, and action. Gathering as much information as possible increases the odds of success. When time is limited, I follow my gut instinct and say a prayer. Above all, it’s crucial to always do the right thing.
What advice would you give to aspiring entrepreneurs who are just starting out on their entrepreneurial journey?
Surround yourself with good people—those with integrity. Always be honest and generous with rewards, and don’t forget to thank God. As I often say, “The success of all leaders is born on the shoulders of those they lead.”
Dr. Guillermo Becerra, Medical Director, Hospice El Paso
What inspired you to become an entrepreneur, and can you share the story of how you started your first venture?
In medicine, care and love for patients are crucial. I wanted to help patients with innovative, integrative care. I began my journey as a solo physician eight years ago with my sister, Rubi Becerra, as my general manager and only employee. Together, we provided compassionate care, supporting our patients daily.
What do you consider to be the most special qualities or aspects of your business?
We stay updated with the latest medical technologies and innovative treatments found in big cities. Our hospice is a pioneer in end-of-life care, treating all medical conditions with compassion and honesty. We prioritize patients’ goals and wishes during this very sensitive time in human life. We are the only hospice in El Paso that cares for children who are terminally ill; that is a sacred responsibility to us.
Can you describe a significant challenge or setback you faced as an entrepreneur, and how did you overcome it?
Prioritizing patient care over financial interests is a significant challenge. Balancing the limitless need for quality healthcare with limited resources always presents a significant hurdle. However, we remain committed to putting our patients’ needs first, as demonstrated by Hospice El Paso’s charity care program.
How do you approach risk-taking in your business endeavors, and what strategies do you employ to manage and mitigate potential risks?
Our well-structured team, with top-notch administrators and compassionate staff, helps us manage risks effectively. We never deny services and always find solutions, embodying our pioneering spirit. I often remind myself to “Just do it” to combat procrastination.
What advice would you give to aspiring entrepreneurs who are just starting out on their entrepreneurial journey?
Look for inspiration from others in your field, innovate, and stay current even if it requires investment. Take care of your body, mind, and soul, believe in God, and be brave. It is also important to dream, travel and take joy in the small things; in other words, live each day to its fullest. Professionally, treat your team well, and lead with inspiration, not fear. Always love, cherish, and care for your family.
Hospice El Paso
1440 Miracle Way
915-532-5699
www.hospiceelpaso.org