Photography by Sergio Olivas
Can you share some details about the initial vision for your auto business? What specific goals or values guided you when you first started?
My vision was always to make my dad proud and have his name up on a business. I worked hard as body shop school president. Then, after graduating, I worked at several body shops under “maestros” to perfect my skills and fulfill my dream of owning my repair shop.
How does your business approach customer service, and what strategies do you use to ensure every customer has a positive experience?
At our shop, we offer personalized service. I build a relationship with my customers and work as hard as I can to benefit them and restore their vehicles to their pre-loss condition. All my customers can tell you they are more than just a number. We focus on quality and not quantity.
What are some of the unique services or features you offer that differentiate your business from larger, national auto chains?
I am always willing and happy to accommodate. I choose to stay accessible because I want my customers to experience the least amount of stress possible. My personal number is my business number. My customers have the luxury of calling me anytime.
In what ways do you contribute to or collaborate with the local community, and how do those efforts impact your business?
Although our efforts don’t directly impact our business, we do take pride in helping our community. We have donated numerous paint jobs via raffles to benefit people with outrageous medical bills as well as sponsoring and donating to various youth teams and charities.
As the automotive industry continues to evolve with new technologies and trends, how do you plan to adapt and innovate while maintaining your core business principles?
We try to stay as up-to-date on technology as we can by attending online seminars and nationwide conventions such as SEMA.
Quiroga’s Body Shop
2124 Myrtle Ave
915-588-5430
Instagram: quirogasbodyshop