Photography by Sergio Olivas
Growing up, I often joked that I was handed a tire instead of toys at my uncle’s shop. My mother, a single parent of four, was inspired by my grandfather to start a tire business. In 2001, I took over that business, which began in a modest shack. Over the past 23 years, we’ve transformed from those humble beginnings into a trusted community name.
Inspired by my mother’s dedication, I focused on building the company with a small inventory and a presence at the weekend swap meet on Dyer Street. Our vision has always been clear: to deliver reliable service while fostering lasting relationships with our customers.
From early on, I understood the importance of trust and transparency. These values have guided us as we’ve aimed to be more than just a tire shop; we wanted to be a dependable part of the community where people can count on us for the best deals and reliable service. At Smart Tire LLC, customer safety is paramount. We treat every customer like family—being transparent, listening to their needs, and ensuring their satisfaction. Our team offers personalized service in both English and Spanish, creating a welcoming environment for everyone.
Our deep connection to the local community allows us to provide tire solutions tailored to El Paso drivers, considering local climate and road conditions. We also offer specialized services, such as off-road wheels and performance packages. Thanks to close ties with manufacturers, we can source top-quality wheels, including those from STR Wheels, known for their innovative designs and color trends.
As a mom-and-pop shop, we are committed to serving our community, which strengthens our ties and builds trust with our customers. We offer payment plans for wheels and tires to make our services more accessible.
While we embrace the latest tire technologies and stylish wheel selections, we remain true to our core values of honesty, reliability, and exceptional customer service. By balancing innovation with tradition, we strive to meet our customers’ evolving needs while staying true to the principles that have made us successful.
Thank you, El Paso, for your continued support, and a special thanks to our military—we are honored to service your vehicles.
Sincerely,
Aldo Hernandez
Aldo Hernandez
5928 Dyer
915-565-7579
Instagram: smart tire elpaso