By
Erin Coulehan
Photos courtesy of
Netflix
The community is celebrating the life of Rob “The Rabbit” Pitts, a cherished figure whose vibrant spirit and entrepreneurial zeal touched the hearts of many. At 45 years old, Pitts’ unexpected death in August made an impact on our community, as El Pasoans reflect on his remarkable journey both on and off the screen. Known for his dynamic presence on Netflix’s “Tex Mex Motors” and his influential role as CEO of Pitts Truck Service, Pitts embodied the essence of El Paso’s entrepreneurial spirit and charisma. His passing not only marks the loss of a beloved television personality but also the departure of a local whose life and work resonated deeply within our city.
As the CEO of Pitts Truck Service, Pitts was a familiar face in the city’s automotive scene, renowned for his commitment to excellence and innovation. His journey took a somber turn earlier this year when he was diagnosed with stomach cancer while working on the second season of the show. In a poignant final message posted to his YouTube channel, “This Is Goodbye,” he expressed gratitude and fulfillment despite his struggles.
“Don’t be sad for me… I accomplished my dream of buying my own store, finishing Season 2 of Netflix, and marrying the love of my life,” he said.
“Tex Mex Motors” captured the essence of El Paso’s unique charm through the eyes of Pitts and his team.
The show follows a passionate crew as they tackle the challenge of restoring vintage cars sourced from Mexico to meet a high-stakes goal: achieving $250,000 in sales within just four months. This ambitious venture aimed to determine if their local auto body shop could become a permanent fixture, highlighting the city’s role as a crossroads of culture and commerce.
Pitts’ role in the show, alongside his co-star Scooter Carrera, was integral to the narrative.
Together, they scoured Mexico for undervalued classic cars, which were then meticulously restored by the team, including master fabricator Wesley Zachary, engine specialist Jaime Hjelm, and rookie Jenicio Adame. With shop mascot Nacho ever-present, Pitts’ charisma and expertise brought a unique flair to the series that endeared him to audiences and solidified his place in the hearts of El Pasoans.
The city has expressed its grief through heartfelt tributes, underscoring the impact he had on both his personal and professional circles.
Jeff Trahan, Pitts’ videographer, shared a touching farewell: “He will be missed and we will never forget him!” Meanwhile, Carrera took to Instagram to honor his friend and co-star: “It’s with a heavy heart that I write about the passing of my cast member & friend ROB ‘RABBIT’ PITTS. Rest In Peace Brother, I’m going to really miss you!!!”
In the wake of his passing, Pitts’ memory has been celebrated by fans and friends alike, who have praised his exceptional storytelling and engaging presence. Descriptions of his voice as “honey poured over gravel” and accolades for his role as the “best storyteller” highlight the deep admiration and respect he garnered throughout his career.
El Paso has lost a cherished member of its community, but Rob “The Rabbit” Pitts leaves behind a legacy marked by passion, innovation, and an unwavering commitment to his craft. As we remember him, we celebrate the vibrant life he led and the lasting impact he made on our city.
